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Roku pioneered streaming for the TV, and they aspire to power every TV in the world. Roku developed a streaming platform that delivers a best-in-class user experience. At the heart of the Roku platform is their proprietary operating system, the Roku OS, which they built from the ground up. Roku is recognized for streaming innovation. This is demonstrated by their growing, passionate and highly engaged customer base who love Roku streaming devices because of their coveted content selection, ease of use, and value.