Obtain Freeview logos






Freeview is the UK’s free to air subscription-free digital terrestrial television service offering over 50 TV channels and over 20 digital radio stations.

Freeview+ is Freeview’s digital recorder service, allowing viewers to record a series, record directly from a seven-day TV guide, pause live TV and store programmes.

Freeview HD is Freeview’s high definition TV service. Freeview HD will be available to 98.5% of the UK population when switchover is completed in 2012.

Withdrawal of the Freeview HD TML

Freeview has announced that it will no longer license the Freeview HD brand to new TVs manufactured from 2021 onwards. In 2022 this will be extended to new set top boxes.  

Launched in 2009 following the launch of BBC HD and ITV HD, the Freeview HD brand certifies that a device has an HD tuner and can receive Freeview and its portfolio of HD channels. The decision to phase out the Freeview HD brand follows on from the success of Freeview Play. Whilst live TV remains important for many, TV viewing habits are evolving to embrace on demand which comprises a core element of the Freeview Play offer. 

Launched in 2015 Freeview Play has become the standard for new TVs in the UK, with over 10 million devices sold to date. Freeview Play gives viewers access to the full range of Freeview channels, including HD content, alongside eight on demand players; BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS Catchup Channels UK, Horror Bites and STV Player.  

To obtain the Freeview HD logo for your product (set top boxes), please follow the suggested steps below:

Step 1 – Check your product meets the DTG’s requirements for DVB-T2 receivers / recorders. The DTG’s requirements for compliant receivers are outlined in the D-Book, the specification for digital terrestrial television in the UK.

For this you will need access to the DTG D-Book. The most cost-effective way of achieving this is by joining the DTG. The following checklist will help in completing the Form:

Joining checklist

Please read the DTG Membership Application form, including the IPR documents

• Complete and sign Section 1, the DTG Membership Agreement in the attached Form (Page 2)

• Fill out the Company Information Form in the attached Form (Pages 3 & 4)

• Sign the IPR Policy in the IPR Policy Form attached (Page 17)

• Email the completed Application form to [email protected]

Please be advised that membership applications take seven days to be approved by DTG Council.

No member has the right to share the D-Book lawfully with other organisations. You should also be aware that the cost of unauthorised use of the D-Book is £50,000, which is also the cost of a single edition to non-members. If you are developing a Freeview HD device, you need lawful access to the D-Book to avoid problems in the future. You should also be aware that we inform UK retailers of the identities of all the organisations with access to the D-Book so that they can ensure that their suppliers are fully entitled to use the specification and they can therefore range their products.

Step 2 – If your product meets the DTG’s requirements you can book a conformance test slot at DTG Testing. For more information on booking a test slot visit the Book a product test page

Step 3 – If your product passes DTG conformance test you can then apply for a Freeview Trade Mark Licence by visiting: www.freeview.co.uk/marketing-assets

Step 4 – Send TML request, supporting documents and your DTG Conformance test report to Freeview, 2nd Floor, 27 Mortimer Street, London W1T 3JF

Step 5 – Submit a representative sample of the product to DTG Testing – this will be retained for our receiver collection

Step 6 – Product is awarded the relevant Freeview logo

Note: Manufacturers must obtain approval from Freeview before producing any product packaging/ publicity materials featuring the Freeview logos.