As a leader of the home entertainment industry, has always placed the consumer at the heart of its innovation roadmap, from the early days in the UK: from the first connected TV box with ITV Digital in 2000, to BT iPlayer in 2002, then the first connected PVR box with Fetch-TV in 2008, more recently innovating with the advanced multiscreen EE TV since 2014 providing access at any time to hundreds of free and pay-as-you-go channels and thousands of On-Demand content from our Content partners (BBC, YouTube, Amazon Prime Video, Now TV, hayu etc…).

Today, is expanding its Product portfolio with further innovations both in terms of Smart Devices (first all-in-one Soundbar & TV box with ‘SoundBox’) and Content (Freeview live TV, Freeview Play catch-up playersas well as the best from Premium On-Demand with first to market launching Amazon Prime Video combined on a TV box). Offering +40,000 hours of content altogether.

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