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LG’s philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand their customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping their customers lead better lives.
LG are reaching out to discerning consumers with keen sensibilities – people who continue to explore new activities and take on new challenges to experience more and achieve a better life. They have developed their brand image gradually and consistently, always to communicate, “Life’s Good.” LG are contemporary yet authentic, always evolving their fundamental philosophies to the modern arena.